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Before
You List Any Property, There Are 24 Things You Need To Know About
Maximizing The Sale Price Of Your Home There are four crucial elements to selling your house or condo...
The first two are your responsibility... with expert guidance and counseling from your Realtor. Promotion and negotiation are the purview of your agent. Selling your home is a serious responsibility and the job to do that for you should be taken on in a professional manner. These days, with 95% or more of Toronto home buyers looking at properties on the internet, a strong online presence is absolutely crucial. Your home also has to be memorable when a purchaser comes in the door for a showing. Some agents, even in this digital age, only use the standard photo of the front of your home and that's it. Or, they'll only take nine photos (the max the MLS will allow us to put up on a listing) to showcase your home. Often that's not enough to present your home in the absolute best way possible. Buyers want to see lots of photos and everything else they can about your home. They want it fast and easily accessible to them. Our Standout Marketing Program is designed to give them exactly that! First we'll expose your home to the world and then, once the buyer walks in the door, we want to make sure they remember your home when they walk back out. Here's What You Need To Know...I'm going to start you off with some light reading. Even if you've worked with us before (over 70% of our home sellers have), the selling process may be something new to you. Our Seller Standout Marketing Program Manual is the perfect way to educate your self about the home selling process. You'll also learn about how to prepare your home for sale to maximize the price you get, review a Moving Checklist and much more. CLICK HERE to download your PDF copy of the manual.
To Prepare For Our Seller Consultation...
To help us generate accurate numbers for your Seller Net Sheet, we'll need to know some numbers from you... the current balance on your mortgage, your current interest rate and what the maturity date of your mortgage is. As part of our StandOut Marketing Program, we prepare a cash-flow spreadsheet for the potential buyer to look at when deciding on whether to purchase your home or another one. Using your comments from the "What I'll Miss The Most" form, we also 'paint' a word picture of what it would be like for the buyer to live in your home and your neighbourhood in our Feature Sheet and on our Web marketing. Before we meet, please assemble this information to help us with the marketing of your home. CLICK on the link below to download the Listing Preparation Sheets. To Prepare For Our Meeting... Prep Sheets
Full-Colour Feature Sheets Make Your Home Stand Out From The CompetitionPart of our marketing includes creating a 4-page 11 x 17 full-colour Feature Sheet plus a double-sided 8 1/2 x 11 insert page, which has colour photos of your home, a drawn-to-scale floor plan, a list of neighbourhood features, a spreadsheet showing the buyer what their monthly payments and closing costs would be for a range of down payments PLUS an emotional approach to what would excite the buyer about living in your property. These are extremely successful at exciting the buyer about your home! CLICK on the link below to download a sample condominium feature sheet or a sample house feature sheet. Sample Detached House Feature Sheet Sample Semi-Detached House Feature Sheet Sample Townhouse Feature Sheet
Comprehensive Digital Marketing Of Your Home Is Essential...People these days love to see digital photos and they love to watch video. YouTube and other internet sources of video are used extensively by people as part of their daily entertainment. Our goal is to tap into that demographic and help expose your house or condo even further to the buying public. We've had many buyers tell us (and we work with hundreds every year with our Buyer Agent Team) that they think there's something wrong with a listing if there are no photos! Their typical response? Click right by it! Our Listing Team are strong advocates of using digital media to promote your home and enhance its saleability - we've proven that it brings our sellers more money and a quicker sale. Here's What We Do...We have a professional photographer/videographer (Georgie) come to visit your home when the natural sunlight is at its best. She will start by taking hi-res digital photos of the interior and exterior of your home. If you live in a condominium, she'll also take photos of your building amenities and your parking/locker area. If you're selling in the 'blah' months between November and April, we'd appreciate getting any exterior summer photos you might have - either print or digital format will work. Then she will put the digital camera away and bring out the video camera. We use a professional SONY model with a wide-angle lens to capture everything your home has to offer, regardless of size. Georgie will take a video of the interior of your home PLUS the amenities if it's a condo and around the neighbourhood if it's a house. That video is then posted to multiple sites on the web... to our popular www.TorontoRealEstate.ca site plus to our Toronto Real Estate channel on YouTube, www.TorontoRealEstate.TV, to our dedicated video site www.TorontoRealEstateTV.com, and to several other online video hosting sites. Your video is linked on the MLS listing to the Virtual Tour link. Viewers have told us that rotating-camera virtual tours don't give them a real sense of how that home looks. Video does the job much better. Buyers have told us they've used our listing video to convince an absent parent that our listing was the best one for them. CLICK on any of the links below to see sample digital photo and video tours for various types of homes. Sample Condo Townhouse Video Tour Sample Condo Townhouse Photo Gallery Sample Hi-Rise Condo Video Tour Sample Hi-Rise Condo Digital Photo Gallery Sample Loft Digital Photo Gallery Sample House Digital Photo Gallery
New Digital Marketing For CondominiumsIf you're a condo owner you'll appreciate this. One of the most difficult features of your condo to showcase are the amenities. The concierge may not have the time to show you around or perhaps no amenities area key is available. You've probably seen those digital photo frames that sit on a table or desk. We've taken one of those, added a digital photo tour of your condo's amenities and neighbourhood features, and we set it up on your kitchen island or side table right beside the feature sheet stand. Buyers who come to your suite can then easily view the amenities and get excited about what your building has to offer!
Here's Something Every Buyer Wants...Buyers absolutely love seeing a Floor Plan of your home. It allows them to dream, to design where they would lay out their furniture and to plan how they would decorate your home to suit their taste. Our Team has a professional come in to measure up all levels of your home and generate a to-scale floor plan for us. He will deliver the plan to us in two ways... as a JPG file which we insert into our full-colour feature sheet and as PDFs of each level which we use online. The TorontoMLS allows us to upload your floor plans to your listing which is then accessible by all Realtors and buyers. We add your floor plans to our expansive online marketing of your home on www.TorontoRealEstate.ca (see link below) which has 20,000 + unique users coming to it each month. Online Marketing Of A Typical House Online Marketing Of A Typical Condo Flyer To Our eMail Database Of ContactsWe email information about your listing to almost 50,000 potential buyers in the GTA and abroad with the goal of generating lots of interest and multiple buyers! CLICK on the link below to look at a sample of our Flyer. Sample Flyer Emailed To Database
Testimonials From Our Happy ClientsWe love to receive testimonials from our many happy clients. In fact, one of our main pleasures in our business is knowing that we've helped someone to successfully navigate through the home selling or buying process. We've been successfully helping literally thousands of Toronto real estate clients since 1980. One of the best ways for you to build trust and confidence that we're going to do a great job for you is to read what other clients have said about their experiences with us. You can find out more about us by CLICKING on either of the links below. A Full Page Of Testimonials - Once on this page, click on either Thomas or Natalie to learn all about us.
We Offer Two Guarantees Of ServiceSellers sometimes have a concern that they're being locked in to listing with an agent for a long period of time. What if you're not happy with your listing agent or you feel that they're not doing anything to get your home sold as fast as you'd like? The Toronto Real Estate Board mandates that any MLS listing must be for at least a 60-day period although many agents try to get their sellers to list their home for up to six months. Our Listing Team doesn't consider that to be fair to the seller. First, we do not list any home for any longer than the minimum 60-day period. Second we offer you a guarantee... Our Team's Easy Exit Listing Guarantee allows you to cancel your listing at any time, for any reason. If at any time you are not 100% satisfied with our marketing effort, you can cancel your listing just by calling us on the phone or sending us an email. No hassle. No questions asked. One of the most common complaints by owners who list their home is that they rarely hear from their Realtor once the MLS Listing Agreement has been signed. This causes sellers a lot of anxiety because you don't know what's happening with your listing or what the buyer's responses have been. Our Team sends an email to EVERY buyer agent on the next business day after they've shown your home. We ask them several easy-to-answer but insightful questions about their showing. Best of all, we give you a Home Feedback login and password which you can use 24/7 to access what their responses are. You're completely in control! In addition we guarantee to be in touch with you by email or phone weekly or bi-weekly to update you on what marketing efforts we've undertaken on your behalf.
Read About How To Add Value To Your HomeMany questions are answered in this 89 page eBook about the process of selling your house. Things like curb appeal and presentation of your home, checklists and real estate terms and a handy moving guide. How To Sell Your Home For Top Dollar Fast
Presenting Your Home In The Best Possible Way Will Maximize It's ValueThe benefits of staging your home have got a lot of press lately. There are several parts to staging... from doing cosmetic-only fix-ups to decluttering to making sure your furniture and accessories showcase your home in the best way possible. Read the section in our 'How To Sell Your Home For Top Dollar Fast' ebook which talks about how to showcase your home. If your home qualifies, we'll have a Professional Stager come over for a 1-hour consultation to help you get everything ready for the market.
To Summarize... Here's
What You Need To Do Right Away
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Pricing
We
want to bring with us to the Seller Consultation an estimate of
what the net cash you'll have in your hand will be for a range of
selling prices. 
